Kiesel Guitars is retaining the current staff and Production will continue at current location. The Carvin brand name for instruments is exclusively owned by Kiesel Guitars and will continue to be made along side some Kiesel branded instruments. Many new artists and endorsers have been attracted, bringing with them new ideas and opportunities, as well as exposing the brand to the next generation of players and performers. His innovative and exciting new instrument designs, new features and options as well as streamlined manufacturing processes have reinvigorated the Custom Shop, and created excitement among the Custom Shop’s countless players and fans. Mark’s son, Jeff Kiesel, has been with the company for over 20 years, and under Mark’s tutelage, has acquired a wealth of knowledge in the design and construction of stringed instruments. Throughout the 70s and 80s, Mark personally designed and built every instrument that passed through the Custom Shop, and as the popularity of the brand exploded in the late 1980s, a whole team of talented luthiers, painters, engineers, technicians and other staff joined the company. Mark Kiesel, son of Lowell, has been in charge of guitar production since leaving the aerospace industry in 1970 to join the family business, and pioneered countless innovations in the stringed instrument industry over the years. Originally, the company began by selling pickups, steel guitars and tube amplifiers, many of which are still in existence today, and later expanded into electric guitars and basses, solid-state amps, audio gear and accessories. Kiesel Company, and was renamed “Carvin” in 1949 when the company launched its innovative direct-sales business model, so returning to the “Kiesel” name is an homage to the company founder, who passed away in 2009. The original Kiesel brand name was launched in 1946 by family patriarch Lowell Kiesel as the L.C. You can either buy Carvin Guitars and other gear factory direct or used (below). Many people arent terribly familiar with Carvin because they arent sold in retail stores.
Kiesel Guitars took over the entirety of the instrument manufacturing process, eventually moving to a new factory headquarters in Escondido, California - not too far from another of their old locations.
This will allow the Custom Shop’s talented designers, builders and other staff to focus exclusively on creating the world-class instruments the company is known for. Carvin is well known for making some of the finest made-to-order electric guitars and basses anywhere, in addition to world-class audio equipment and amplifiers. In 2015, Carvin Corporation split into two sides. Carvin Guitars / Kiesel Guitars Press ReleaseĪfter almost 70 years designing and manufacturing high quality, USA-made instruments, Carvin Corporation’s guitar and bass Custom Shop division is being separated into its own company, to be known as Kiesel Custom Guitars.
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